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Harte-Hanks Incorporated - Comparative Business Analysis Snapshot
Business Description
Harte-Hanks Incorporated. The Group's principal activity is to provide direct and interactive marketing services. It operates through two segments: Direct Marketing and Shoppers. Direct marketing segment offers a range of specialized, coordinated and integrated direct marketing services through 30 facilities worldwide, 10 of which are located outside of the United States. The customers of this segment include retailers, banks, mutual fund, pharmaceutical and insurance companies, healthcare organizations and telecommunications firms. Shoppers segment produces weekly advertising publications primarily delivered by standard mail to all households in a particular geographic area. The Group operates in the United States, Europe, Australia and South America. In January 2008, it acquired Mason Zimbler Ltd.
Competitor Analysis
This analysis compares Harte-Hanks Incorporated with three other companies in closely related industry sectors.
The full Comparative Business Report is available to Subscribers or may be purchased individually. The full report generally includes the following sections:
- Sales Analysis: Recent Sales, Sales Growth, Sales per Employee
- Recent Stock Performance
- Company Valuation Ratios: Price/Earnings, Price/Book Value
- Price/Sales and 52 Week Price change
- Dividend Analysis
- Profitability Analysis: Gross Profit Margin, EBITDA Margin
- Earnings Before Extraordinary Items
- Inventory Analysis
- Research and Development Expenses
- Financial Position: Long Term Debt/Equity, Days Accounts Receivable, Days Inventory
- R&D Expenses/Sales
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