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Publicis Groupe SA - Comparative Business Analysis Snapshot
Business Description
Publicis Groupe SA. The Group's principal activities cover advertising, media consultancy and buying, and marketing services and specialized communications. Advertising sector comprises of global networks, multi-hub networks and regional agencies. Specialized Agencies and Marketing Services deals with direct marketing, public relations, events, corporate and financial communications, multicultural and healthcare communications. Some of the Group's customers include Orange, Pernod Ricard, Qantas, Renault, Toyota, Nestle, Siemens, UBS, Whirlpool, Coca Cola, Citigroup, LVMH and Zurich Financial. The Group Operates mainly in North America and Europe. In 2008, the Group acquired Kekst and Company and Performics Search Marketing Business.
Competitor Analysis
This analysis compares Publicis Groupe SA with three other companies in closely related industry sectors.
The full Comparative Business Report is available to Subscribers or may be purchased individually. The full report generally includes the following sections:
- Sales Analysis: Recent Sales, Sales Growth, Sales per Employee
- Recent Stock Performance
- Company Valuation Ratios: Price/Earnings, Price/Book Value
- Price/Sales and 52 Week Price change
- Dividend Analysis
- Profitability Analysis: Gross Profit Margin, EBITDA Margin
- Earnings Before Extraordinary Items
- Inventory Analysis
- Research and Development Expenses
- Financial Position: Long Term Debt/Equity, Days Accounts Receivable, Days Inventory
- R&D Expenses/Sales
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