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Alterian PLC - Comparative Business Analysis Snapshot
Business Description
Alterian PLC. The Group's principal activity is designing and developing software tools for marketing and customer insight for the sale under licence through third party business partner organisations. The Group provides marketing services platform that manages the people, processes, applications that have often been autonomous marketing functions. Running through the entire platform is an analytical capability enabling marketers to gain insight into their data by using intuitive, easy to use, visual segmentation tools. It provides answers to marketers' questions by analysing all of the information associated with each individual customer or prospect in the entire database in a matter of seconds. Product brands include Alterian Marketing Suite, Alterian List Manager, Alter Connect and Alterian Engine. Clients include, Princess Cruises, General Motors, Zurich, HSBC, Starz Entertainment, Amnesty International, and Vodafone.
Competitor Analysis
This analysis compares Alterian PLC with three other companies in closely related industry sectors.
The full Comparative Business Report is available to Subscribers or may be purchased individually. The full report generally includes the following sections:
- Sales Analysis: Recent Sales, Sales Growth, Sales per Employee
- Recent Stock Performance
- Company Valuation Ratios: Price/Earnings, Price/Book Value
- Price/Sales and 52 Week Price change
- Dividend Analysis
- Profitability Analysis: Gross Profit Margin, EBITDA Margin
- Earnings Before Extraordinary Items
- Inventory Analysis
- Research and Development Expenses
- Financial Position: Long Term Debt/Equity, Days Accounts Receivable, Days Inventory
- R&D Expenses/Sales
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