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WPP Plc - Comparative Business Analysis Snapshot

Business Description
WPP Plc Formerly known as WPP Group Public Limited Company. The Group's principal activity is providing communications services worldwide. It operates through its four operating segments, Advertising and Media Investment Management, Information Insight & Consultancy, Public Relations and Public Affairs and Branding & Identity, Healthcare and Specialist Communications. Brands include advertising agencies J Walter Thompson Company, Ogilvy & Mather Worldwide, Young & Rubicam and Red Cell; global media investment management companies MindShare and Mediaedge:cia; market research companies Millward Brown, Research International, Kantar Media Research; direct customer relationship and interactive marketing networks OgilvyOne Worldwide and Wunderman; public relations & public affairs firms Hill and Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller and Cohn & Wolfe. The Group operates in the United Kingdom, North America, Continental Europe, Asia Pacific, Latin America, Africa and Middle East.

Competitor Analysis
This analysis compares WPP Plc with three other companies in closely related industry sectors.

The full Comparative Business Report is available to Subscribers or may be purchased individually. The full report generally includes the following sections:
- Sales Analysis: Recent Sales, Sales Growth, Sales per Employee
- Recent Stock Performance
- Company Valuation Ratios: Price/Earnings, Price/Book Value
- Price/Sales and 52 Week Price change
- Dividend Analysis
- Profitability Analysis: Gross Profit Margin, EBITDA Margin
- Earnings Before Extraordinary Items
- Inventory Analysis
- Research and Development Expenses
- Financial Position: Long Term Debt/Equity, Days Accounts Receivable, Days Inventory
- R&D Expenses/Sales

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