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Bankrate, Inc. - Company Profile Snapshot

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Company Profile: Bankrate, Inc.
Ticker: RATE
Exchanges: NAS
2008 Sales: 166,860,000
Major Industry: Miscellaneous
Sub Industry: Service Organizations
Country: UNITED STATES
Employees: 285

Business Description
Bankrate, Inc.. The Group's principal activity is to own and operate an Internet-based consumer banking and personal finance network. It operates through one segment with two reporting units, online publishing and print publishing and licensing: The Online publishing sells graphic advertisements on its online network consisting primarily of banner, badge, billboard, poster and skyscraper advertisements. The Print publishing and licensing advertises the Mortgage Guide and the Deposit Guide rate tables, newsletter subscriptions and licensing of research information. It is the leading aggregator of information on more than 300 financial products and fees, including mortgages, credit cards, new and used automobile loans, money market accounts, certificates of deposit, checking and ATM fees, home equity loans and online banking fees. It reviews more than 4,800 financial institutions in more than 575 markets in all 50 states.

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